The conventional way of
ranking things on age, size, topic, etc., has no relevance in website rankings,
simply because they are quantitative rather than qualitative. search
engine optimization techniques are the ones that determine where your site
will feature on the search engines result pages. As more websites come to
life, the front pages of search engines still accommodate the same number of
sites. So, the page where your site features all depends on your effort, and
how well you understand SEO.
There are a few SEO
fundamentals you need to understand before hiring an SEO freelancer in Mumbai.
a. Find and use relevant
keywords
The set of phrases internet
searchers commonly use to find what they are looking for are popularly known as
keywords. Your knowledge on keywords will have a significant impact on your
site optimization.Having keywords appear in your pages 6 to 7 times is
considered ideal.
b. Use H1 title tags
sparingly
The first place where the
search engines will look is at heading 1, the main heading of your page.
Therefore, the first heading should communicate vital information on
what the rest of the pages entail. Ideally, keywords should be present in
heading 1.Whether including keywords in heading 1 helps with page optimization
has been a hot topic of late, but going by any research outcome, it still
counts.
c. Get yourself the
right backlinks
Backlinks are
useful because, among other things, they help internet surfers access
great content from multiple sites. The rightful back linking by white-hat SEO
is good and improves authority. Guest bloggers and other internet surfers of
goodwill can make constructive comments from another website, thereby
connecting several sites. You can use this method if you want to achieve
authority through back linking.
Conclusion
It’s always advisable to use
the right processes if you want to improve your website ranking, as some
methods are temporary and can lead to your site getting into trouble.
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