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How To Communicate About The Importance of SEO To Your Boss


SEO or Search Engine Optimization is the sum of all tactics, strategies and techniques that are employed to increase the number of visitors to any website. These strategies work by placing the websites on high ranks on search engine results. The search engine results page of various search engines like Google, Yahoo, Bing, etc.

How-to -communicate-the - importance-of-SEO-to-your-Boss

SEO is a crucial factor in the promotion of an organizational website. A good SEO Consultant is highly in demand now-a-days. Still most are unaware of its utilization due to lack of knowledge. Your boss can be one of them too.

Ways to prove the value of SEO
  •    Be ready to bust the myths about SEO to your boss. SEO isn’t unethical form of marketing as it is generally perceived, if abided by guidelines set by search engines.
  •      Inform your boss about the organic search data. Investing in this organic search fetches high returns to the organization just by increasing the inflow of visitors on the website.
  •       Put forward the additional benefits of SEO like keyword research and link building which act as cross marketing. These make business independent of search engine results.
  •          Present a game plan to your boss while presenting SEO benefits. A goal specific game plan increases the effectiveness of presentation.
  •          Incorporate sales team in your game plan as it increases the overall efficiency and level of communication regarding SEO.
  •          Prove that SEO involves the entire process of search activity. SEO captures demand even when the searcher isn’t aware of your brand. SEO helps in providing leads to your business.
  •          SEO gives a real time analysis about competitors’ performance. Traffic inflow to a competitor by use of keywords research and link building can be analyzed.
  •          Show instant effective results by implementing the cheapest SEO strategy with limited resource. This motivates your boss to invest further.

To influence your boss in implementing, be prepared with all key pointers of SEO. Using these tips is very useful in getting your boss’ attention.

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Location: Kolkata, West Bengal, India

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