When a substantial drop in the hits to a website is noticed, the Google Search Console has started alerting and sending notifications. The alerts and the notifications are made after comparing the present data with the data of the previous weeks. The trend of the variance of visits to a website is monitored on a week to week basis, and accordingly, the Performance report is made. If the data of the Performance report indicates a substantial drop in the visit to a website, the owners of the website will be notified by Google. The overall drop percentage in the weekly clicks of the websites will be informed in the notifications. Further breakups of the total percentage will also be shown that indicates the percentage of query clicks and site clicks. An SEO freelancer Mumbai can help to interpret the results in best possible way. Why are these notifications important for the site owners ? There are various reasons for a drop in the clicks of a particular website, and, the reas...